Best Wishes to You: Solidarity for Wuhan Sponsored by Coca-Cola

10”x22”

Coca-Cola’s launch of their special Wuhan edition drink happened at the beginning of the COVID-19 pandemic. The premise was to “show support” through a limited edition of Coca-Cola drinks. The social media campaign consists of poems and ended with a released video by Coca-Cola showing a collection of supportive letters to Wuhan. Eliciting a sympathetic response, the limited edition designed sodas quickly sold out.