Positive Energy Campaign with Disney

10”x22”

“Positive energy” is a popular term in the heart of the Xi Jinping era, especially in contemporary media. It allows the CPC (Communist Party of China) to maintain a “positive energy” by emphasizing “positive” news and deterring “rumors” and “negative energy”. Afterall, the internet and netizens can be very “toxic” and “chaotic”, so it is best for the regime to provide the “correct guidance” for their people through censorship. These limited edition shoes are a collaboration between the CPC and Disney to provide a climate of positive energy. The world of fantasy is truly beautiful.